VAS for Next Generation Networks!

Business has changed forever and now it’s all about customer experience, relationships and personalization thus the increased need for Value Added Services (VAS).  Mobile operators have been facing profitability squeeze since the past few years, and some of the business challenges faced can be illustrated as follows:  1. Development of traditional services   2. Stagnant growth due to market maturity and/or saturation   3. Revenue decrease  There comes a point when telcos will need to generate different sources of income – and that time is now with VAS !  But how will the market play out? And where will the VAS (Value Added Services) ultimately go? We can’t actually guarantee this!  Many MNOs have benefited from joining forces with Over-The-Top (OTT) service providers – such as Netflix– and are offering their consumer free of charge data. Others, have chosen emerging technologies such as mobile banking, smart hom...